Multimedia Collection

Sports Shoe Wars: Battle of the Giants

Streaming Video
31 min

Three athletic footwear companies, Nike, Adidas, and homegrown upstart Li Ning, have faced off in a high-stakes battle for China's gigantic market. This program examines Adidas' rising prominence in the country, an ascension due in no small part to its well-publicized Olympic Games sponsorship. Li Ning's efforts to retain its precarious hold on the urban market are also studied.

System requirements: Internet Explorer 6.0 or Mozilla Firefox 2.0 ; Flash Player 9.0 or Windows Media Player 9.0 or QuickTime Player 6.0.

Distributed by Films for the Humanities & Sciences.

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Business & Economics

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