Multimedia Collection

Asian Television Commercials

49 minutes
HF6146 .T42 W56 1999

Media visionary Marshall McLuhan once observed that advertising provides the richest and most faithful reflection of a society's culture. What, then, do television commercials reveal about the non-Western world? This documentary examines how sensibilities differ between East and West as seen through the lens of advertising imagery. TV commercials form locations in the Asia-Pacific region such as China, Hong Kong, Singapore, Japan, India, and the Republic of Korea are highlighted. This uniquely Eastern spin on this slick Western advertising medium demonstrates a blending of heritages that takes the world a step closer to McLuhan's global village.

Distributed by Films for the Humanities & Sciences (

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