HF5845 .V49 2009 DVD
Discusses two tests of visual merchandising, particularly of display windows, the test of attractiveness and the test of effectiveness. Illustrates four design principles: emphasis, line, balance, color. Touches upon three design precepts: harmony, contrast, unity. Includes merchandising comments from employees of JC Penney, Herberger's, Music Arts Enterprises, and Big K Kmart, as well as owner of Classic Hatwear & Fashion.
Demonstrators, Tarrah Watson, Joel Srour, Heather Meyer, Elijah Wooton, Jr., Dave Knapper, Ken Katz, Scott Tryon.
Distributed by D.E. Visuals.
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