Multimedia Collection

Visual Merchandising

23 min
HF5845 .V49 2009 DVD

Discusses two tests of visual merchandising, particularly of display windows, the test of attractiveness and the test of effectiveness. Illustrates four design principles: emphasis, line, balance, color. Touches upon three design precepts: harmony, contrast, unity. Includes merchandising comments from employees of JC Penney, Herberger's, Music Arts Enterprises, and Big K Kmart, as well as owner of Classic Hatwear & Fashion.

Demonstrators, Tarrah Watson, Joel Srour, Heather Meyer, Elijah Wooton, Jr., Dave Knapper, Ken Katz, Scott Tryon.

Distributed by D.E. Visuals.

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