Three athletic footwear companies, Nike, Adidas, and homegrown upstart Li Ning, have faced off in a high-stakes battle for China's gigantic market. This program examines Adidas' rising prominence in the country, an ascension due in no small part to its well-publicized Olympic Games sponsorship. Li Ning's efforts to retain its precarious hold on the urban market are also studied.
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Distributed by Films for the Humanities & Sciences.
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