Multimedia Collection

Tupperware!

DVD
65 minutes
2004
HD9662 .C664 T863 2004 DVD

In the 1950s, American women discovered they could earn thousands - even millions - of dollars from bowls that burped. "Tupperware ladies" fanned out across the nation's living rooms, selling efficiency and convenience to their friends and neighbors through home parties. Bowl by bowl, they built an empire that now spans the globe.

The Tupperware empire began with the unlikely partnership of Earl Silas Tupper, a reclusive small-town inventor, and Brownie Wise, a self-taught marketing whiz. Even though women had been celebrated for working in factories during World War II, after the war, they were being pushed back to the kitchen. Brownie Wise showed them how to defy the limitations they faced by starting up their own businesses - based in their kitchens.

In Tupperware!, rare archival footage of Tupperware parties, annual Tupperware Jubilees, and home movies are interwoven with the thoughtful, often humorous recollections of Tupperware salespeople and executives who experienced firsthand the company's meteoric rise.

Distributed by PBS Home Video (www.pbs.org)

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Business & Economics

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