Before you launch your research,
you need to know who your potential audience is as well as what you
want to communicate.
For example, if your audience is your professor
and classmates, you will need to include scholarly references in respective
disciplines. Your audience also determines the depth of the information
that you will present. Your audience also determines the depth of the
information that you will present, and the voice that you will present
it in. You would not communicate information the same way to your brothers
and sisters as you would your professors, and sometimes you must appeal
to an audience whose politics differ. Therefore, it is crucial to know
who your audience is before you start your research.